给申请美国大学pr专业的建议

公共关系|2015年08月05日 11:24
请美国大学pr专业需要注意哪些问题呢?美国大学pr专业的学生在毕业后都能成为专业的公关人员,他们更多的被商业、政府、非盈利性的机构所雇用。如公关公司、广告公司、咨询公司、外企业事业单位、政府机构公关部门等。在我们国内,PR专业的人才也是非常紧缺的

  请美国大学pr专业需要注意哪些问题呢?美国大学pr专业的学生在毕业后都能成为专业的公关人员,他们更多的被商业、政府、非盈利性的机构所雇用。如公关公司、广告公司、咨询公司、外企业事业单位、政府机构公关部门等。在我们国内,PR专业的人才也是非常紧缺的。

  Public Relations: public relation plays an essential role for organisations of all sizes and in all sectors. PR helps organisations to communicate with their stakeholders and to manage relationships and emerging issues on the public agenda. I prefer to apply this major so far. Because it sounds like a perfect choice for me, I have social science background and interested in communication. I have had a course called crisis management. The course is a sub-filed of PR, and I like it .

  Public relation-PR and Technology: Explores the impact of internet and communication technologies on the theory and practice of public relations.

  Public relation-Sports PR: Explains the structure of sports business and the role of public relations within it.

  Public relation-Health PR: Reviews theories relevant to health promotion. Explores risk, lifestyles, media representation of health issues, pharmaceutical PR, and alternative and complementary medicines.

  Public relation-Public Relations (Tourism)

  Tourism is the world's most important economic activity and has major global socio-cultural and economic impacts. This programme addresses many different types of tourism and explores broader issues such as globalization, diplomacy and issues of cultural identity.

  Hot topics:

  Nowadays, the PR became more and more specific, and the government PR is a trend in this field. Because in china, many crisis happened in 2008,the government need to learn how to control the public voice, how to consult wish the civil. The demand will be more and more in the nest years, the pr of the government and the firm are not develop well now ,so there is big space waiting to be filled.

  Knowledge, skills, experiences :

  I called 4 companies and talked with their desk clerks, and asked them a lot of questions. Including the degree require, the skills, the work experiences, the background of the workers, the departments of their companies, and so on. After the calls and reading some books , I realized as excellent worker in this field , there are some thing you have to own .

  Firstly , the hardware. This career needs a lot of paper work ,the writing skills is an essential require. The ”Global cooperation ” told me that when you steps in to the field, at first almost all the freshman do some assistant work, so you have to show your patience and do well on you little mission.

  Secondly , the attitude. Public Relations requires tact, diplomacy, and a never-say-die attitude to getting it right; but most of all, it requires being thoughtful and culturally sensitive with a health appreciation for getting things done. If you take deep interest and pride in creating custom solutions in the modern communications world, you will thrive and be happy.

  And there are lots of things you have to own as a successful pr, a solid social network is your resource, Never fear. You can never do justice to the PR profession if you are afraid. Never be afraid to call black, ‘black,’ but always do it as tactfully as possible.

  通过上面对申请美国大学pr专业的解读,相信对于很多计划申请美国大学pr专业的学生可以参考上面的信息来提前做好申请美国研究生的准备和规划。

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